Your Complete Guide To Instagram Photography

instagram social media

1. Preparing Instagram-Friendly Looks

You are used to looking at your client’s hair through the mirror to check your work, right? Look through the lens to see how the hair photographs because it’s different than in-person, and follow these easy-to-use guidelines to slay every post:

  • Always keep a can of hairspray on-hand while shooting to tame flyaways that will pop in the photo.
  • Check for any holes and imperfections in your styles, especially with curls and waves. We recommend raking your fingers through the hair to perfectly place the strands before shooting.
  • Have a client with dimensional balayage? Try a simple braid or a few different quick styles to highlight the color and get a variety of shots. You could easily turn one appointment into 4 to 5 potential posts. Knots, buns and experimenting with pinning braided styles are great ways to transition your style into multiple looks.


This shot won Shmeggs #ONESHOT Student Shot of the Year!


2. Improve Your Photography Skills

You don’t need a professional set-up, just a smartphone and a ring light! Follow these simple guidelines to a clean, clear and Instagrammable shot:

  • Is your schedule crazy busy? Ask your client to come back on a different day to get the shot, even a day off or when you’re not super booked. Do whatever you can to showcase your work! If you can’t make it work, then ask the client to send selfies.
  • Try to shoot blondes against a darker background and brunettes or darker-haired clients against a white background—this will make the color pop, and draw attention to the hair.
  • Indirect natural light is usually the best to shoot. But if you have a dim salon, shoot with a ring light to highlight and showcase dimension.
  • Avoid busy and messy backgrounds that will distract from the hair. Keep images unbranded and busy salon logos or products out of the photo.
  • We recommend using FaceTune or Snapseed apps to smooth out any fine lines or bumps, whiten teeth and brighten your client’s eyes.


Instagram via @shmeggsandbaconn


3. Follow These Easy Wardrobe Guidelines

Keep it simple and be prepared—the focus should always be the hair, so start with these tips:

  • If your client is wearing a shirt with a busy pattern, keep the cape on so the outfit doesn’t distract from the hair.
  • Suggest that the salon purchases a few black leather jackets (in different sizes!), long-sleeved shirts, black and white tunics. Have clients change into one of these in-salon wardrobe pieces before shooting. 

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