Your salon or clinic may be closed but it doesn’t mean you can put your loyal clients on pause over the coming weeks. If you do, you’ll pay the price when you reopen.
Maintaining regular, consistent contact with your existing beauty and hair clients is key to ensuring they return to your business, and not your competitors when you reopen.
Everyone is online more than usual. We have more time on our hands and are looking to be entertained, engaged and educated.
If your clients’ feed is brimming with regular engaging social posts from your local hair and beauty competitors, but nothing from you, you know deep down what will happen.
Before you know it, your clients will be visiting your competitors’ website, reading their advice blogs, and signing up for their e-newsletter.
Remember our goal is to keep your business and brand front of mind, so when clients decide it’s the right time to book in for that overdue colour or treatment...
We challenge you to JOURNAL THIS to help get yourself back into alignment with whatever you are struggling with at the moment in your life/business.This is a great exercise to do when you're feeling overwhelmed.
When we feel clarity, we experience more :
Sounds amazing right? Plus, if we're being honest here…What better way to start next week than to have a CLEAR mind and strong purpose?
Don’t worry about tomorrow, next week, month, or next year. Take some time to identify some simple things that will bring you happiness right now.
Creating more joy and happiness around you will help to clear your head and give you the ability to see things through different eyes.
Last month, I had a light bulb moment when I realized that organizing my to-do list and keeping up on the...
Are you hiding behind the “now is not the right time to start a new salon business” excuse?
There is no perfect time. Perfection isn’t possible. So don’t hang around waiting for the time to be right.
Is the real truth that you are frightened of failure, hard-work or the perceived risk?
It’s nothing to be ashamed of. Setting up a new hair or beauty business, and becoming your own boss, takes guts, hard graft and commitment. It’s not for everyone.
Is a touch of laziness and liking a ‘quiet life’ the real sticking point?
A good test of whether you have the staying power and commitment is if you can come home after your full-time job and work on your business plan rather than watch Netflix.
Setting up and running a hair or beauty business is demanding. Anyone who says otherwise is lying. But the benefits of freedom, building...
1. Preparing Instagram-Friendly Looks
You are used to looking at your client’s hair through the mirror to check your work, right? Look through the lens to see how the hair photographs because it’s different than in-person, and follow these easy-to-use guidelines to slay every post:
This shot won Shmeggs #ONESHOT Student Shot of the Year!
Are you ready for it?
The secret to growing on Instagram is to stop growing.
I’m sure a lot of you are thinking, “Ummm, what?” But give me a couple seconds and we will get on the same page!
We tend to think if we can just get more followers we will have more customers. But my question is: Are you converting your current followers into customers?
Regardless of how many followers we have—10, 100, 100,000—people are asking the same question. The answer isn’t more followers. It’s to double down on your current audience and serve them well.
GO DEEP, NOT WIDE.
What I mean by that is: You need to deeply understand why your current followers are following you.
If you say, “They’re following me because they want to live their best life,” and you flounder when I ask what their version of their best life is, you don’t know them.
When you say they’re following you because they want to have better hair...